Urban Mobility Hub

The world is urbanizing, the United States included. According to the United Nations Population Division[i], as of 2016, 82% of the US population lives in urban areas, with no signs of slowing[ii]. This influx of people into cities changes the value and use of land, emphasizing the importance of managing the delicate balance between plenty of inexpensive parking options to drive vibrancy and encouraging sustainable, environmentally friendly land uses that reduce parking options.

At the same time, mobility is being transformed[iii]. The one person, one fossil fuel powered car, ownership model for transportation that exists today and has driven priorities for city planners for decades is giving way to a shared, electrified and autonomous personal mobility services model[iv], with millennials at the core of this shift[v]. Car and suburban home ownership will give way to shared electromobility and urban renting over the coming decades.

The Urban Mobility Hub (UM-Hub) combines flexible multi-use infrastructure with technology for easy to use, highly utilized mobility services to deliver an economically viable way to manage the transition. With services that meet today’s reality, services that meet tomorrow’s possibilities and the ability to optimize this mix over time, city planners and land developers can simultaneously embrace this change and meet the demands of an increasingly urban society today and tomorrow.

The Mission: Develop optimized multi-use infrastructure that embraces and fosters the transition from one person, one car to shared electro-mobility within an urban environment.


  1. Make urban mobility and the urban-suburban connection easy
  2. Leverage technology to create and capture customer value
  3. Deliver services with elastic capacity and optimized pricing
  4. Provide complementary and sustainable revenue streams

Primary Customers:

  • Urbanite: Lives downtown, works downtown, owns no vehicle
  • Commuter: Lives in the suburbs, works downtown, owns an ICE[vi] vehicle
  • Developer: Invests in new infrastructure, operates at a profit over 20+ years
  • City Planner: Balances urban vibrancy against environmental sustainability

Requirements & Features:

  • Easy to get from point A to point B: daily commute, ad hoc, multi-mode
  • Real-time service pricing that reflects supply and demand
  • Elastic service capacity: expands/contracts over a day, by day of the week, seasonally, yearly
  • Mobile app for easy planning and use of mobility services
  • Integrated usage data across mobility services to drive optimizations
  • Low-cost, automated enforcement
  • Customer safety: uniform lighting, convex mirrors, emergency call buttons, video
  • Solar generation & storage to control EV charging costs


  • Broadband Wi-Fi access throughout
  • EV charging: level 2, 3 & 4 plus inductive charging
  • Valet services for fast/late transitions: car, self-parking car, bicycle
  • Shared delivery services for last mile: fixed route, ad hoc
  • Car sharing and bike sharing services
  • Bicycle racks and lockers
  • Changing and shower rooms with lockers


  • LEED Green Garage certification[vii]
  • APO certification[viii]
  • TDM integration[ix]

Amenities by Floor:

  1. Rooftop Park – Landscaping, paths, benches w/USB charging, lunch spots (table & chairs), play structure for youngsters, bouldering wall, solar shades
  2. Elastic Environment[x] – Traditional parking, convertible event space w/view (weddings, wine tastings, yoga classes, etc.)
  3. Traditional Parking – Availability, securing and paying for ad hoc or monthly parking all done via mobile app (no attendant needed)
  4. Premium Car Services/Parking – Auto detailing salon, self-service auto bays w/lift, long-term climate-controlled vehicle storage w/valet in & out
  5. EV Charging/Parking – Level 2, 3 & 4 stations, inductive charging, parking/charging for shared autonomous vehicles across categories (2-seat, truck, van, wagon, etc.) waiting for next use
  6. Sharing – Bike sharing kiosk, flex-car service (e.g., ZipCar), van-pool, vehicle drop-off service w/valet & self-parking stalls[xi][xii], bicycle valet service, private bike lockers

Revenue Streams:


  • Hourly parking
  • Drop-off service: valet & self-parking
  • Valet overflow parking for downtown hotels
  • Long-term travel parking w/shuttle: to airport, vehicle leasing
  • Climate controlled vehicle storage w/valet in & out (via mobile app)

Services (Own & Operate)

  • Cash machine
  • Private bike & gear lockers w/showers
  • EV charging
  • Shuttle: fixed route & ad hoc

Leases (3rd Party Services)

  • Coffee and breakfast items
  • Beer garden/patio
  • Bike sharing kiosk
  • Flex-car spaces & kiosk
  • Auto detailing salon
  • Self-service auto repair bays w/lift
  • Scheduled events: yoga class, musical performance
  • Special events: wedding, wine tasting


[i] United Nations Population Division – https://data.worldbank.org/indicator/SP.URB.TOTL.IN.ZS?locations=US

[ii] United States Census Bureau – https://www.census.gov/newsroom/releases/archives/2010_census/cb12-50.html

[iii] Mobility Transformation – https://rmi.org/our-work/transportation/mobility-transformation/

[iv] Software for Driverless Fleets – http://www.nutonomy.com/

[v] Millennials Infographic – http://www.goldmansachs.com/our-thinking/pages/millennials/

[vi] Internal Combustion Engine – https://www.washingtonpost.com/news/innovations/wp/2017/10/11/why-2017-will-go-down-as-the-beginning-of-the-end-of-the-internal-combustion-engine/?utm_term=.7d7bbe873119

[vii] Green Garage Certification – https://www.usgbc.org/articles/gbci-administer-green-garage-certification-program

[viii] Accredited Parking Organization – http://www.parking.org/professional-development/accredited-parking-organization-program/

[ix] Transportation Demand Management – https://mobilitylab.org/about-us/what-is-tdm/

[x] Elastic Environment – https://www.psfk.com/2013/04/multipurpose-garage-event-space.html

[xi] 5by2 Parking – http://www.5by2parking.com/

[xii] PerfectPark – http://perfectparkusa.com/index.html

[xiii] The Parking Garage of the Future – http://blog.caranddriver.com/parking-garages-poised-for-big-makeover-in-autonomous-age/

[xiv] The World’s 18 Strangest Parking Garages – http://www.popularmechanics.com/cars/g324/worlds-strangest-parking-garages/

[xv] Smart Multi-Purpose Garage – http://www.popularmechanics.com/cars/g324/worlds-strangest-parking-garages/